Blogs are getting more important each year, and to the fashion industry they are everything. From bloggers on the front row of catwalk shows to just being at a computer screen we can find out the latest trends, styles and colours within seconds due to live stream information including up to date posts, images and videos from the very moment in time of them being delivered in the runway. The impact of blogs is very important to the future and to the fashion industry as they are becoming the most viewed and most popular for quick access information on the go. Social sites such as Facebook, Twitter, News letters, live news feeds and online magazines are also very important and very much needed as they also give us up to date information. Eventually in possibly years to come, blogs will be everything to most people especially to those working in the area of fashion. Due to blogs and social sites, magazines are not doing so well, as Tierra Wilson posted from The Fashion Techie “they are dropping like flies”. As much effort that goes in to the publication, most people now just want to click away and read the latest blogs whilst working, traveling or maybe sitting on the sofa instead of buying a magazine and reading them. This will have a great impact on many fashion magazine companies and therefore they need new strategies to keep their audiences interested. Many bloggers have made themselves “internet famous” such as Tavi Gevinson who is a well known major fashion blogger and Susanna Lau who is also a well known fashion blogger. In months and years to come and to this present day, the number of not just fashion bloggers but every other typical blogger is massively increasing. So what we really want to know is “How are bloggers important to the fashion industry?” They create new communication and reach wide audiences delivering free and different information. They keep people informed whilst keeping current trend forecasts and they provide stylists and designers with new ideas and inspiration providing them with their own genuine opinions. An innovator also comes from bloggers and they trickle up coming from instant live stream collections.
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| Tavi Gevinson, the youngest fashion blogger who travels around the world to many fashion shows with great inspiration and ideas. http://www.thestylerookie.com/ |
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| Susanna Lau, rated as one of the best fashion bloggers. http://stylebubble.typepad.com/ http://www.guardian.co.uk/culture/2010/feb/21/10-best-fashion-bloggers |
